IBM Watson Marketing Releases 2019 Marketing Trends Report Focused on Emerging Trends Redefining the Profession in the Shift to AI

Top Drivers Include “the Emotion Economy,” Tech-First Marketers, and AI-Powered Personalization, Supported by New Roles in Data and Agile Marketing With artificial intelligence (AI) continuing to gain usage among marketing professionals, IBM announced a new report from IBM Watson Marketing identifying a new breed of marketers coming to the forefront. Driven by a growing need to meaningfully structure data to […]

A.I. & Marketing: Reality and opportunities #ComVision18

How AI will move the Kotler's 4P to SAVEEE from Hugues Rey

Let’s Discover the Marketing Hackathon ! Solvay Executive Master in Digital Marketing… More info ? Join the Info session (16th October 2018 from 6.30 pm Brussels)

“A training programme lasting 17 days, running from November 2018 to May 2019, created entirely for you or for one of your managers” Profile The programme is aimed at profesionals in communication and markerting who want to go deeper into their knowledge in marketing and/or digital communication. Key admissions criteria University degree At least 3 […]

IBM Watson Deploys AI for Lego’s Black Friday Interactive Ad: An Analysis

Personalization is the key to good marketing. Millennials love personalization, and who wouldn’t? We like to visit the local café, where the barista knows our order and asks about our cat. Brands too are working hard to give us this same personalized experience. Source: https://www.martechadvisor.com/news/machine-learning-amp-ai/ibm-watson-deploysai-lego-black-friday-ad/ In his interview with Martech Advisor, Ross Andrew Paquette, CEO of Maropost, emphasized […]

McKinsey Global Institute projects up to a $6 trillion impact of AI and other analytics on marketing and sales

“Almost 85% of executives believe AI will allow their companies to obtain or sustain a competitive advantage. But only about one in five companies has incorporated AI in some offerings or processes.” — MIT Sloan Management Review and BCG, Reshaping Business with Artificial Intelligence Gartner forecasts global business value derived from AI is projected to reach […]

3A’s to save the advertising: Audience – Addressable – Advertainment (Webcast: The Conference Board Europe)

In a world in which the consumer suffers from advertising fatigue and advertising blindness, Hugues Rey, CEO Havas Media Group BeLux, joins us to discuss how data and dynamic creations enable us to reach the right person at the right moment on the right channel. Advertising is still a massive budget for corporations and concerns […]

3A’s to save the advertising: Audience – Addressable – Advertainment (Webcast: The Conference Board Europe)

Cycle du hype de Gartner: L’IA, propulsée entre les mains de tous

Crédit: LaurentT/ Shutterstock Dans 10 ans, l’intelligence artificielle sera partout, et plus seulement entre les mains des professionnels, d’après Gartner. La démocratisation de l’IA est en effet l’une des cinq principales prédictions technologiques identifiées par l’entreprise de recherche et de conseil dans l’édition 2018 de sa fameuse courbe du « Cycle du hype ». Cette courbe montre les […]

54 Artificial Intelligence Powered Marketing Tools

Lee Odden on Mar 21st, 2018 Digital Marketing The expression, “Marketers are data rich and insight poor” is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. […]

Is Artificial Intelligence In Marketing Overhyped? (Source: Rupa Ganatra / Forbes)

Rupa Ganatra Shutterstock A recent survey of more than 300 marketers by Resulticks found that almost half thought artificial intelligence was an overhyped industry buzzword and 40% felt skeptical when they saw or heard the term. The survey also found that 47% of marketers believed AI was more fantasy than reality. source: https://www.forbes.com/sites/rganatra/2018/03/04/is-artificial-intelligence-in-marketing-overhyped/#1c929b176681 Artificial intelligence has certainly become the buzzword of 2018 as […]