Par Élodie C. le 20/12/2018   Salesforce dresse ‘’l’état du marketing’’ en France et dans le monde.   source: https://lareclame.fr/salesforce-marketing-2019-211665?utm_source=La+R%C3%A9clame+Newsletter&utm_campaign=ee71d10b5c-la_Rec_Hebdo_COPY_01&utm_medium=email&utm_term=0_b9409b3e9c-ee71d10b5c-429456749 Comme chaque année et pour sa 5e édition maintenant, Salesforce brosse l’état des lieux du marketing mondial : insights et tendances sont passés au peigne fin après avoir sondé plus de 4 100 leaders du marketing […]

Read More L’IA aurait déjà conquis 31% des marketeurs français

Personalisation is a word that marketers use every day with no great degree of thought. By Ben Davis  April 16th 2018 Some may conflate segmentation or product recommendations with personalisation. For others, personalisation means nothing more than ‘[first name] [last name]’ in comms. However, martech integration and the application of machine learning is now enabling more sophisticated personalisation that […]

Read More How AI is redefining personalisation & the job of the email marketer

A shopping machine: AI and the future of retail Nick Ismail 22 February 2017 Bad shopping experiences are a common problem, whether it takes the form of a badly-structured website or an ill-equipped customer services team source: https://www.information-age.com/shopping-machine-ai-future-retail-123464630/ Ultimately, the utility of the various AI tools is too great for retailers to ignore, and chatbots […]

Read More How Machine Learning and AI Can Improve Travel Services

  Change is here, more is coming. The insurance market is dominated by massive national brands and legacy product lines that haven’t substantially evolved in decades. Sound familiar? People are already placing bets. Insurance is an industry that venture capitalists consider so ripe for disruption that the founders of Lemonade, a New York-based insurtech company, raised one […]

Read More Artificial Intelligence in Insurance – Three Trends That Matter

“By 2020, 85% of customer interactions will be managed without a human” – Gartner Today’s customers live in an omnichannel world. But most companies still force these evolved customers onto engagement paths that are steeped in legacy and instantly feel outdated. source: https://www.pointillist.com/blog/ Artificial intelligence can be successfully employed to provide an intelligent, convenient and informed […]

Read More The Role Of AI In Customer Experience By Will Thiel

Visionary Hollywood movies have long held the promise of a tech-augmented future, but what’s really coming next? Star Trek, I, Robot and Minority Report all have something in common. Other than being seminal films, they all captured our imaginations by providing a glimpse of what could be achieved in the future. source: https://www.campaignlive.co.uk/article/in-future-personalised-experiences-wont-just-value-add-necessity/1496212?bulletin=campaign_brands_bulletin&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20181109&utm_content=Campaign%20Brands%20(167)::www_campaignlive_co_uk_ar_20&email_hash= Steve Jobs and […]

Read More “In the future, personalised experiences won’t just be a value-add, but a necessity”